|Title:||Estimating Ridership of Rural Demand-Response Transit Services for the General Public|
|Publication Date:||Aug 2016|
|Keywords:||ridership, rural transit, travel demand|
The objective of this study is to develop a model for estimating demand for rural demand-response transit services for the general public. Lack of data for demand-response service characteristics and geographic coverage has limited the development of such models. This study developed two models for estimating demand. The first used data from the 2013 rural National Transit Database, and the second used more detailed service data collected from surveys of transit agencies. Ridership was found to significantly increase when the percentage of the population comprised of older adults or people without access to a vehicle increased. The second model analyzed the impacts of service span and reservation requirements on ridership. Results showed that providing more days of service had an expected positive impact on ridership, while allowing users to reserve rides on shorter notice also had a significant positive effect.
Mattson, Jeremy. Estimating Ridership of Rural Demand-Response Transit Services for the General Public. University of South Florida, Tampa: National Center for Transit Research, 2016.