This paper summarizes the results of a study on direct assessment of rural user needs in Montana, North Dakota and South Dakota. The objective was to assess rural road users and providers perceptions of rural road needs. Different rural road user groups were identified to obtain a representative sample of perceptions. User groups targeted in the study included commuters, delivery services, mail carriers, school bus drivers and farmers. An attitudinal survey was developed and administered to these groups. The survey yielded a good return rate in each of the states, suggesting that more road users are becoming aware of road management and finance issues.