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Staff Presentations

Title:An Application of Attitudinal Structural Equation Modeling to Intercity Transportation Market Segmentation
Event:Transportation Research Board, 91st Annual Meeting
Date:Jan. 24, 2012
Presentor:Jeremy Mattson, David Ripplinger, and Del Peterson
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Description

In this study, intercity market segments based on traveler attitudes were identified using structural equation modeling. The study focused on rural and small urban areas, using survey data for residents of North Dakota and western Minnesota. Attitudes toward travel time, flexibility, and privacy were found to have the strongest explanatory power. The socioeconomic profile of each market segment was identified. Mode shares for automobile, air, intercity bus, intercity rail, and van service were estimated for each market segment.

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