Transportation Seminar Series
Mar 25, 2010 (1:00 - 2:00 p.m., IACC 422)
Accountability and transparency are bywords for funding agencies as well as for constituents and public interest organizations. In many cases research is very specialized and complex, acquiring its own terminology, acronyms and jargon. As a result, researchers are often asked to perform the unpopular task of preparing summaries of their research for a "popular" audience. UGPTI communications coordinator Tom Jirik will give some justification for investing time in this task and will provide some guidelines and tips for making these summaries as useful as possible for your intended audience.
Tom Jirik, Upper Great Plains Transportation Institute – NDSU
Tom Jirik has more than 20 years of university experience working with researchers to explain their work to popular audiences. He has written about topics ranging from livestock genetics to traffic modeling. He has been the communications coordinator at UGPTI since 2003. He began his career as a newspaper reporter and columnist.