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Research on Public Perceptions of Connected Vehicles Will Guide Policy

Posted: Oct 22, 2021

Research at Utah State University into public perceptions of connected vehicles (CVs) and the data from them that is collected and shared will guide policy making that will make CVs more acceptable to the public and promote their adoption. CVs offer potential improvements, including improved efficiency, safety, and optimum use of infrastructure, to the existing transportation system. However, past studies highlighted data privacy and security as possible barriers to CV acceptance. This research shows that the public is less concerned about the kinds of data collected than how those data are used. Use of data to alert drivers to traffic and road hazards was more acceptable than using data for enforcement or to collect fees.

Finally, the role of socio-demographic and other individual characteristics of the individuals on the data sharing intention was determined. The results will help CV developers and marketing agencies formulate different plans to engage different groups of individuals to improve the overall data sharing intention and public acceptance of connected vehicles.

Michelle Mekker, Ph.D.
Utah State University

Public Perception of the Collection and Use of Connected Vehicle Data

NDSU Dept 2880P.O. Box 6050Fargo, ND 58108-6050