MPC Research Reports
Report Details
Abstract
This report details the findings of a study on the Utah Department of Transportation's (UDOT's) Advanced Traveler Information Systems (ATIS's). The purpose of the study was to determine the public's awareness and use of four main ATIS's, namely variable message signs (VMS), highway advisory radio (HAR), the 511 phone system, and the CommuterLink web site. A random survey of 201 respondents was conducted in the Salt Lake Valley. Recommendations have been made based on the shortcomings identified from the respondents' responses and comments. It was recommended that marketing and outreach programs should be focused on awareness as well as education.