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Travel Behavior of the Lone Rangers: An Application of Attitudinal Structural Equation Modeling to Intercity Transportation Market Segmentation (Apr 2011, DP-239)
Travel behavior information is valuable to transportation policymakers, planners, and service providers. While aggregate data is helpful, segmenting a market into smaller groups allows for more targeted planning, promotion, operation, and evaluation. In this study, intercity market segments based on...