Student Perceptions of MAT Services
This section of the report focuses on student respondent's perception of the quality of MAT transit system service.
There are many benefits to public transportation. These benefits range from reducing parking demand and saving money to safety and saving time (Figure 12). The majority of respondents felt that public transit services help to reduce parking demand and reduce traffic congestion, along with the added bonus of saving money.
Figure 12. Benefits to riding Public Transit (n=598)
NDSU showed a marked increase in MAT usage compared to survey results from the 2002-03 to 2003-04 school years. The 2002-03 survey, 20 percent of respondents indicated using MAT services whereas in 2003-04, 32 percent of respondents indicated using them (Figure 13, 14).
Figure 13. 2002-03 Students Using MAT (n=1665)
Figure 14. 2003-04 Students Using MAT (n=598)
An important issue is what motivates students to use MAT. Survey respondents were asked to state their most important reasons for using MAT from among the following choices (Figure 15). Two percent of respondents also indicated they would use MAT services for other reasons.
Figure 15. Reasons Students Use MAT (n=598)
Understanding why people use MAT services is very important. Realizing why people do not use MAT services is also important as it helps to determine what areas of service require improvement. SURTC asked students to identify the reasons that keep them from riding MAT. The students were given a set of possible reasons for not using MAT services and asked to respond with a level of agreement with the reason (Figure 16). Preferring to drive/walk/bike, lack of information, as well as taking too long were the main reasons that keep students from riding.
Figure 16. Factors Keeping Users from Using MAT Services (n=598)
SURTC probed the respondents to see what characteristics of transit services are important to them. These choices which were qualitative in nature included free service, convenience, friendly drivers, and environmentally friendly characteristics (Figure 17). Respondents indicated that a free service, a reliable/on time service, and friendly drivers were the most important characteristics to them.
Figure 17. Characteristic Values of Public Transportation (n=190)
It is helpful to be aware of how customers perceive their previous MAT service experiences (Figure 18). Arriving on time was the worst experience indicated by respondents. The percentage of people who felt this was the worst experience increased from the 2002-03 survey. The following chart displays the percentage of people who agree or strongly agree that they were happy with these aspects of MAT services.
Figure 18. MAT User Experience (n=190)
In the transit industry, wait times for customers is very important. It may often mean the difference between satisfied customers and unsatisfied customers. According to the respondents, a wait time longer than 15 minutes will have a negative influence on ridership. Only 53 percent (314) of respondents indicated they would wait 15 minutes, 8 percent (46) would wait 30 minutes, and 39 percent (233) would not wait to use transit services. Wait times of 45 minutes and 60 minutes had very minimal responses, together equaling less than 1 percent (5).