Campus Transit Accommodation
The final two questions of the survey pertained to the desire for more heated shelters on campus and the willingness of the respondents to pay an activity fee for additional transit services. Thirty-eight percent of respondents indicated they would like to see more bus shelters on campus, and 43 percent said they would like heated shelters (Figure 24).
Figure 24. Desire for More and Heated Shelters (n=162)
One of the main factors that determine the value of service is if the customer is willing to pay and how much is he/she willing to pay for the service. Slightly more than 22 percent of respondents indicated they were willing to pay $15 or more for MAT transit service (Figure 25).
Figure 25. How Much Students are Willing to Pay for MAT Service (n=476)
Finally, students were asked if they would be willing to pay an activity fee for free, unlimited use of the MAT Bus around campus and the Fargo-Moorhead area. Less than 70 percent of respondents indicated they not be willing to pay additional activity fee for unlimited MAT transportation (Figure 26).
Figure 26. Students Willing to Pay Activity Fee (n=476)