Metro Area Transit: Ridership Satisfaction Study
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Conclusion

The results indicate the MAT system is providing a good service to bus riders in the city of Fargo. The overall survey answers are favorable. There are definite trends in the people who need bus services to be mobile. The age profile of riders is quite diverse, but a fairly young crowd dominated responses. Again, this is partially due to the large number of potential NDSU college students from Route 13 that may have been included in the survey. Riders indicate they use the bus for a variety of reasons, most commonly for work and shopping. There is also a large portion of riders using bus services for school purposes.

MAT bus services are important to respondents as almost 70 percent do not have access to a vehicle or only have access sometimes. In addition, roughly 75 percent of riders surveyed said they either could not have made the trip without the bus or if they could have, it would not have been easy. That illustrates the need for this service in Fargo.

Riders gave the MAT bus service very favorable ratings. Positive replies dramatically outnumbered negative ones when comparing responses of 'very good' and 'good' to 'poor' and 'very poor,' for quality of service provided by MAT indicating an overall satisfaction with the system. When asked to leave feedback regarding improvements to the MAT system, riders did leave a variety of suggestions. Of the 822 riders who completed surveys, 356 riders left comments regarding possible system-wide improvements while 288 left comments regarding specific-route improvements. Things that appear dominant from these comments are Sunday service, extended hours of service, more or improved bus shelters and more frequent bus stops or more buses. These things do suggest riders want and need this service to be mobile and would like to use it more often for more reasons. The feasibility of making such improvements, of course, depends heavily on economic constraints.

Appendix A. Route-Specific Bus Service Improvement Comments

Location=GTC

Location=Route 11

Location=Route 12

Location=Route 13

Location=Route 14

Location=Route 15

Location=Route 16

Location=Route 17

Location=Route 18

Location=Route 19

Location=Route 25

Location=WF


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